www.lowermyprocessingfees.com Call (619) 786-0897 or email us at info@lowermyprocessingfees.com Learn what processing companies don’t want you to know. Step by Step guide to Lower Your Credit Card Merchant Processing Fees. A MUST READ FOR EVERY COMPANY THAT ACCEPTS CREDIT CARDS. Business 101, maximize revenue (offense) and minimize costs (defense). Although it sounds simple, it is remarkable how many business owners and executives focus solely on offense and forget all about defense. Many people lose sight that with every dollar in new revenue, only a fraction is added to the bottom line. Conversely, every dollar reduced in operating expenses contributes 100% to the bottom line. For good reason, we celebrate the sales rep who brings in a $10000 account, but when was the last time we celebrated the controller for cutting $5000 in telecommunication, waste management, office supplies, shipping, or merchant card services expenses? All things considered in the analogy above, the controller likely made a much more meaningful impact to the company’s profit. All $5000 of his cost savings contributed to profit, whereas the $10000 sale likely only contributed $2000 or $3000 after commissions and cost of goods sold are considered. Plus, the controller’s cost-savings will continue to deliver incremental profit to the company year-after-year for the life of the business. Please note, I don’t advocate renouncing your praise of sales people for bringing in new sales. At the end of the …
Archive for June, 2011
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